Last updated: 2026-09-21 · 3 min readBusiness〜

Signal Detection

The AI agent analyzes customer behavior data in real time and automatically detects signals that affect how a client project moves forward. Detected signals appear in the Decision Timeline and help inform the right action.

Signals in the Decision Timeline

Types of signals

The agent detects the following eight types of signals.

Buying intent signals

SignalDescriptionTypical severity
Decision-maker accessA stakeholder with decision authority accesses the Roomhigh
Pricing interestViewed pages related to pricing or quotesmedium–high
Content deep-readViewed a specific page for an extended timemedium
Bulk reviewViewed multiple pages together in a short periodmedium

Risk signals

SignalDescriptionTypical severity
Engagement declineAccess frequency and viewing time decreasehigh–critical
Competitor comparisonViewed a page comparing competing productshigh

Stakeholder signals

SignalDescriptionTypical severity
Champion activityActive behavior by an internal championmedium
New stakeholderA new stakeholder joins or accesses the Roomlow–medium

Severity levels

Each signal is assigned one of four severity levels.

LevelColorMeaning
criticalRedImmediate action required. May directly stall or advance the client project
highOrangeEarly action recommended. Risk grows if left unaddressed
mediumYellowA change worth noting. Understand the situation and consider the next action
lowBlueFor reference. Often does not require direct action

How to review signals

Reviewing in the Decision Timeline

Each Room's Decision Timeline displays AI signals and customer reactions in chronological order.

  1. Open the target Room from the sidebar
  2. Click "Decision Timeline" in the left menu
  3. Choose "AI signal" in the type filter and review the timeline

Each signal shows the following information.

  • Signal type and icon
  • Severity badge (color-coded)
  • Description (a summary of what happened)
  • Detection date and time

To understand the background of a signal, review the timeline item and then ask the AI sidebar, "Organize the background of this signal and the next action."

Reviewing on the dashboard

Insights lets you review which Rooms need attention across the workspace. For details, see Client-project portfolio intelligence.

The relationship between signals and actions

When the agent detects a signal, it automatically proposes actions appropriate to the situation.

Example signalExample proposed action
Decision-maker accessSend a follow-up message
Engagement declineCreate a task to follow up with the CTO by phone
Competitor comparisonSend material emphasizing your differentiation points
New stakeholderSend an introduction message

The agent learns from your patterns of approving and rejecting actions for signals, and its proposals become more accurate over time. By giving feedback proactively, you'll get proposals that better match your team's sales style.

Excluding bot access

The agent automatically filters out access from crawlers and bots, and treats only human behavior as a target for signal detection. This prevents false positives and provides reliable signals.

Signal detection accuracy improves in proportion to the amount of data accumulated in the Room. In a new Room, the number of detected signals may be low until enough data has accumulated.

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Signal Detection | Help center