Content Analytics
Content analytics scores your file viewing data so you can quantitatively understand which content contributes most to your deals. It does not add a new sidebar menu; it appears inside the existing dashboard, file analytics screen, and workspace settings.
In this article: Reviewing on the dashboard / Reviewing in file analytics / Per-page heatmap / How scoring works / Customizing settings
Reviewing on the Dashboard
The "Content Score Ranking" on the dashboard displays your top 10 highest-scoring files.
| Column | Description |
|---|---|
| Score | Overall score (0–100 points) |
| View rate | The percentage of all viewers who opened the file |
| Completion rate | The percentage who viewed through to the final page |
| Rooms used | The number of Rooms where the file has been used |
| Won rooms | The number of won Rooms where the file has been used |
| Deal correlation | The statistical correlation with closed deals (when there is enough data) |
Calculating a score requires a certain amount of viewing data. While data is still limited, you'll see "No viewing data yet."
Reviewing in File Analytics
Each file's analytics screen shows a "Content score" summary at the top.
| Item | Description |
|---|---|
| Overall score | A 0–100 score calculated from the configured scoring weights |
| Last calculated | The last time the score was updated by batch processing or recalculation |
| View rate / Completion rate | How often customers opened the file and reached the final page |
| Rooms used / Won rooms | Display-only context for how broadly the file is used across deals, including won deals |
AI viewing behavior analysis explains how this Room read the file in natural language. Content score is a cross-Room metric for understanding how much the material contributes to outcomes. The score itself uses the five configured metrics described below: view rate, average viewing time, completion rate, download rate, and deal correlation.
Per-Page Heatmap
On the file analytics page, the average viewing time for each page is shown as a heatmap.
- Color intensity: The darker the color, the longer the average viewing time for that page
- Values: Displays the page number and average viewing time (in seconds)
- Reach rate: In the list view, you can also check each page's reach rate as a bar
Pages with longer viewing times are areas of high interest in your content. Identify which parts of your proposal resonate, and apply those insights to your next deal.
How Scoring Works
Each file's score is a weighted sum of the following five metrics.
| Metric | Default weight |
|---|---|
| View rate | 25% |
| Average viewing time | 20% |
| Completion rate | 25% |
| Download rate | 10% |
| Deal correlation | 20% |
Customizing Settings
You can change the weight of each metric from Workspace settings → Sales Analytics → Content Analytics.
Scoring Weights
Set the weight of the five metrics as percentages. Adjust them so the total adds up to 100%.
Analysis Thresholds
| Setting | Description | Default |
|---|---|---|
| Minimum data count for deal correlation | The minimum sample size needed to calculate correlation | 5 |
| Completion threshold | What percentage of the final page counts as completed | 100% |
| High-accuracy boundary | The threshold at which a score is considered high-accuracy | 50% |
| High-contribution boundary | The threshold at which deal correlation is considered high-contribution | 0.3 |
Lowering the "Minimum data count for deal correlation" allows correlation to be calculated with less data, but accuracy will be lower. We recommend using it only after enough data has accumulated.